HealthWay at the V e-Marketing & Multichannel Strategies for Pharma forum

November 07, 2014
HealthWay attended the annual forum for experts responsible for mobile and e-marketing strategies in the pharmaceutical and healthcare sector. The first day of the forum, November 4th, was a special workshop day, in which HealthWay experts presented ideas: „How to identify the needs in the selection of digital tools”. Tomasz M. Miśkiewicz, Managing Partner and Sebastian Nejfeld, Digital Strategy Director explained the different selection of tools used, according to: communication objectives, user profile and the method of interaction with the target group. On the second day of the forum, November 5th, dr Tomasz M. Miśkiewicz led the presentation entitled: „Digital strategies – methods for development thanks to systematic search for new solutions”. During his speech he focused on themes like: application of analysis of business processes to generate ideas for new digital solutions, creating the value building the involvement of target groups and acceptance of new digital solutions, use of patient paths and prescriber paths to select the channels.

The forum is the the only platform in Poland to share the experience and inspirations of the practitioners of the pharmaceutical and health sector in the digital domain. The conference was held on 4-6 November 2014, in Hotel Courtyard by Marriott, Warsaw.